Recruit’s AirREGI Handy to launch Self-Ordering feature on July 30, 2020

Recruit Co., Ltd., an intermediate holding company of Recruit Holdings Co., Ltd., announced today that on July 30, 2020, AirREGI Handy, an order entry system that makes ordering, cooking, and serving food easier, will offer a self-ordering feature. This capability allows restaurant customers to conveniently place orders from their own smartphones.

About “Self-Order” of AirREGI Handy https://airregi.jp/handy/selforder

Background of the development

AirREGI Handy has been helping dining clients reduce the hassle of ordering, cooking, and serving food so that they can focus on hospitality. In developing the service, Recruit heard from many dining clients that they have trouble managing their business due to the chronic labor shortages in the food and beverage industry, leading to decreased customer satisfaction and lost sales opportunities. "Not having enough staff to respond to customer calls" and "waiting so long that customers are sometimes refused entry”are just two of the issues caused by these shortages that Recruit is trying to solve.

Furthermore, most recently, due to the spread of COVID-19, dining clients are strongly urged to take voluntary measures with the “New Lifestyle” guidelines to prevent infection. In response to these measures, Recruit has received increased requests to reduce the risk of droplet infection through face-to-face ordering and physical menus.  Recruit wanted to quickly support clients by creating a safe and secure dining feature in line with the “new normal.”

Values to restaurants

1. Reduce the frustration of waiting for customers’ order
   Self-ordering increases customer satisfaction and eliminates complaints such as "no response despite multiple calls” or long wait times.

2. Reduce the loss of ordering opportunities and increase sales per customer
   Customers can place an order when they want by using their smartphone, reducing opportunity loss and increasing profit per customer.

3. Reduce labor costs without lowering the quality of customer service
   Staff can use the service right away, with no training required. Ordering is also made incredibly easy. 
   Even with a small staff, dining clients can focus on hospitality.

4. Aids in preventing infectious diseases
   Since contact opportunities decrease, it is also effective as a measure against infectious diseases, giving both customers and staff a sense of security.

Overview of self-ordering feature

Self-ordering is a stress-free experience that allows customers to place orders from their smartphones by scanning the QR code*1 at the restaurant. There’s no need to download a special app or register in advance. This process allows staff to focus more on customer service than ever before.

• Start of provision:  July 30, 2020

• Application method: Apply in advance for an introduction consultation by filling out the pre-registration form on the AirREGI Handy website. Information will be provided to those who have registered.

• To use the self-ordering feature, AirREGI Handy must be installed.

Product image display:

Images can convey to customers the appeal of your food, which is difficult to express with paper menus.

Recommended display:

Recommendations can be displayed on the first screen that customers see, helping restaurants highlight their most popular menu items.

All-you-can-eat/All-you-can-drink menu display:

All-you-can-eat and all-you-can-drink items are highlighted and displayed at zero yen. Dining clients see the difference between regularly priced items to prevent ordering mistakes.

Sold-out example:

Dining clients can display the sold-out information on the customer's menu screen and cancel the acceptance of the order. When the set number of orders is reached, the system will automatically switch to the sold-out display and stop further ordering

For services other than ordering: 

Customers can request hand towels, cold drinks, checkout, and other non-order services from the menu screen at their leisure.

QR code can be printed:

QR codes can be displayed on mobile devices and read by the customer or printed out and placed on the customer's table.

About AirREGI Handy:

AirREGI Handy is an order-entry system that makes ordering, cooking, and serving food easier. The service was launched in April 2018 and has been installed in restaurants of various cuisines.

AirREGI Handy can be used with AirREGI, a free, easy-to-use POS register application, and Restaurant Board, a free reservation ledger application to help attract and serve customers. By combining the Restaurant Board ledger application with AirREGI Handy, dining clients can streamline tasks that were difficult to do manually, such as seating, order entry, order transmission, and accounting, and improve the quality of service for customers. Recruit’s clients say that with the system, "even staff with no part-time experience in restaurants can use it from the very first day" and that it "dramatically reduces order errors.”

Recruit will continue to support clients in creating their dream stores.

About AirREGI Handy: https://airregi.jp/handy/

Click here to read the original press release.