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SDGs & the Domino Effect

SDGs & the Domino Effect

Supporting social change

Recruit Group places a special focus on six of the Sustainable Development Goals (SDGs) adopted by the United Nations General Assembly. We believe that by focusing on the SDGs which align with our strengths, we can contribute to the sustainable realization of all the SDGs. This same concept can be found in our Ribbon Model, a two-sided marketplace business model that reduces asymmetries of information and broadens choices by providing optimal matchings for individual users and enterprise clients. Placing "SDG 10. Reduced Inequalities" at our core, we believe that through this domino-like chain reaction we can make a greater impact on society.

The Ribbon Model

The Ribbon Model

Ever since our foundation, Recruit Group has sought to act as a meeting place that brings together individual users and enterprise clients, with a focus on services in the field of life-events and lifestyle, ranging from education to employment, and beauty to dining out. By providing a common platform through which users can find the service that best meets their needs, and business owners can connect with their ideal customers, we can facilitate the best possible matches for the mutual benefit of both parties. We refer to this two-sided marketplace business model as the 'ribbon model,' with the two sides connected with the tying of a ribbon.

By addressing the imbalance between the volume of information provided by enterprises and the limited ability of users to find what they are looking for, we seek to provide increased opportunities for everyone, and through this help reduce inequality. This is why SDG Goal 10: Reduced inequalities is at the center of the SDGs Domino Effect.

Thanks to the Internet and the mass adoption of smartphones, we now have a wealth of information at our fingertips. This also brings with it the need for increasingly sophisticated solutions to facilitate the best matches. At Recruit Group, we are actively integrating new technologies to ensure that the Ribbon Model continues to meet the needs of a rapidly changing society through the creation of opportunities that enable every individual to shine.