Environmental efficiency index
The Recruit Group publishes many different magazines and takes a number of measures to conserve paper resources, such as reducing wasteful distribution of our free magazines. To promote further conservation, in 2008 we established our own environmental efficiency index, calculated as Sales (¥100,000)/Volume of paper used (metric tons). We are also conducting long-term quantitative monitoring so that we will continue to use paper in ways consistent with its economic value.
(Data were recounted to include past years in fiscal 2013, and figures were partially revised.)
Cooperation with suppliers in the papermaking and printing stages
Paper is a key raw material for magazines. When purchasing paper we look into the efforts made by suppliers to reduce environmental impact, examining their efforts in terms of the five practices below, which are of particular importance in the thinking of the Recruit Group. All companies are making full efforts, but we intend to continue working together with our partners to further reduce their environmental footprint.
Important practices for the Recruit Group
Improving the paper manufacturing process
- Eco-friendly materials procurement
- Reduction in substances of concern, including CO2 and waste materials
- Energy-saving, efficient manufacturing processes
- Protection and growth of forest resources, a major raw material
- Development and spread of green products
Science of distribution
"Placing a large quantity of free magazines in a rack doesn't always increase the number of copies taken away. Necessary information needs to be optimally delivered to the people who need it. Distributing the appropriate number of copies contributes to Recruit Group's business, and is also useful as a resource preservation measure.
Recruit Group is conducting research on projects for improving distribution efficiency to reduce wasteful distribution, which has resulted in improving its accuracy. We call the ratio of the number of copies actually taken away to the number of copies placed in the rack the "takeaway ratio." The basis of improving the take away ratio is to plan the appropriate number of copies to be printed by determining how many copies are likely to be take away as a whole. In addition, Recruit Group takes measures by analyzing the probability of the number of copies to be taken away from every single rack across the country, and devises a plan for the number of copies to be delivered and the delivery method for each of the rack types and layers. And recently, we also use AI to improve the accuracy.
Recruit Group also thoroughly collects and manages the remaindered free magazines in racks (remaindered copies). For resulting remaindered magazines, after the number of copies is reported by drivers in charge, most of them are collected by used paper companies and then delivered to paper-manufacturing companies. With such processes of recycling, the paper is recycled to cardboard and so on.
Use of soy ink and hot melt
When printing information magazines, we promote the use of environmentally-friendly inks and printing. Recruit Group uses environmentally-friendly "soy ink" in printing for 100% of the paper media periodically issued (except for annual magazines as well as covers, postcards, separate volumes, appendices, etc., and gravure printed parts). Soy ink generates fewer volatile organic compounds (VOCs), which are air pollutants, than ordinary inks do. In addition, we use "hardly fragmented hot melt (a kind of adhesive)," which is suitable for recycling, in binding for 98.5% of regularly issued paper media using perfect binding.
Thorough trash separation and recycling
Most Recruit Group companies are tenants in buildings owned by others, and it is important that we work together with the building owners to strictly follow the trash separation rules established by local governments. In our headquarters offices in Gran Tokyo South Tower we separate trash for recycling on each floor. We have switched to signage that makes it a simple task for individual employees to separate trash for recycling. We also conduct educational activities in this area using our in-house communication tools. We will continue to separate trash for recycling as required by local governments in all our locations nationwide.