Our Business Model

Ever since our foundation, Recruit Group has sought to act as a meeting place that brings together individual users and business clients, with a focus on services in the field of life-events and lifestyle, ranging from education to employment, and beauty to dining out. By providing a common platform through which users can find the service that best meets their needs, and business owners can connect with their ideal customers, we can facilitate the best possible matches for the mutual benefit of both parties. We refer to this two-sided marketplace business model as the 'ribbon model,' with the two sides connected with the tying of a ribbon.

The Ribbon Model

Thanks to the Internet and the mass adoption of smartphones, we now have a wealth of information at our fingertips. This also brings with it the need for increasingly sophisticated solutions to facilitate the best matches. At Recruit Group, we are actively integrating new technologies to ensure that the Ribbon Model continues to meet the needs of a rapidly changing society through the creation of opportunities that enable every individual to shine.

Our Group Structure

Recruit Group consists of three autonomous Strategic Business Units (SBUs) and Recruit Holdings. This structure allows Recruit Holdings to focus on the operation of a holding company, and also enhances the corporate value of each SBU by enabling faster execution of business strategies.

HR Technology SBU

The HR Technology SBU provides cutting-edge technological solutions that help job seekers and employers navigate hiring and recruitment.
The division consists of Indeed, acquired in 2012, and Glassdoor, acquired in 2018, and operates in more than 60 countries.


Media & Solutions SBU

The M&S SBU comprises two business areas: sales promotion and human resources.
The division operates an online advertising platform for businesses in various industries, including housing, beauty, marriage, travel, and dining, and provides business management software as a service (SaaS) solutions for small and medium-sized companies.
The division also operates media platforms that publish information about jobs and new openings to support business clients' recruiting activities.

Hot Pepper Beauty
Hot Pepper Gourmet
Car Sensor
Study Sapuri Shinro
Rikunabi Next
Recruit Agent

Staffing SBU

The Staffing SBU operates a comprehensive temporary staffing service in Japan, North America, Europe, and Australia. The division promotes flexible and diverse working styles to meet the needs of job seekers and companies in the ever-changing global labor market.

Recruit Staffing
Staff Service Group
Chandler Macleod Group Limited

                  ADVANTAGE GROUP UK
USG People

Recruit Group has been certified as one of the Largest Global Staffing Firms 2020, along with the Largest Staffing Firms in the United Kingdom 2020 by Staffing Industry Analysts(SIA)*.

*Founded in 1989, Staffing Industry Analysts (SIA) is the global advisor on staffing and workforce solutions. Visit to find out more.


See also