Management philosophy

We first established the Recruit Company Creed in 1968 and re-established it as our Management Philosophy in 1989 following the shares-for-favors Recruit scandal. We developed our current Management Philosophy in April 2013 after revisiting our Management Philosophy under our new operating structure. It incorporates our commitment to responding to the needs of society while continuing to place importance on our long-standing focus of creating new value.

Recruit Group management philosophy


We are focused on responding to the needs of society by creating new value, thereby contributing to a brighter and more fulfilling world in which all individuals can live life to the fullest.

Our aim is to contribute to a bright, vibrant future where people can choose their own life path.

Our vision is a world in which everyone can Follow Your Heart.

A world filled with opportunities for people of all generations and in all regions to aspire to even bigger dreams. A world in which people can directly determine the course of their own life. A sustainable, rich, and fulfilling world in which everyone has countless chances for a fresh start. In an effort to help achieve this world, we are committed to offering new opportunities and taking on a greater role to meet growing needs while believing in the potential of every individual.

Our mission is to be the one to help you discover Opportunities for Life.

The Recruit way

Creation of new value

Generate new value to respond to society's growing needs, predicting and boldly tackling the challenges that come with the constantly changing times.

Contributions to society

Contribute to society through all of our corporate activities, aspiring to realize a sustainable, rich, and fulfilling world.
Sustainability policy

Respect for all individuals

Respect each individual. Based on mutual respect and high expectations for the ambition and potential of every employee, provide support for individuals to allow them to fully apply their energies.

Our vision for the world: Follow Your Heart

Follow Your Heart

Material wealth does not necessarily lead to fulfillment in life. Recruit believes that in a truly fulfilling world, people can achieve their dreams on their own and choose their own lifestyle. Follow Your Heart expresses our wish to be the one to support individuals as they work toward their dreams.

Our role: Opportunities for Life

Opportunities for Life

Life is filled with untapped, undiscovered worlds and opportunities. Recruit believes in the potential of every individual and is focused on helping people to discover opportunities that open up new beginnings in life. We want to help people find new peers and friends, new aspirations, and new and fulfilling ways to spend their time.

Opportunities for Life expresses this commitment and is our message of what Recruit can do for society. Every month, we feature a corporate ad developed with the theme of Opportunities for Life.