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Recruit Signs Collaboration Agreement with Gifu City, Gifu Prefecture Utilization of AirWORK Applicant Tracking System (ATS) to Promote Employment and Revitalize the Community

Jul 4, 2023 | Recruit

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This document is a translation of a press release issued by Recruit Co., Ltd. on July 4th, 2023 (JST) and is provided as a reference material. If there is any discrepancy between this translated version and the original Japanese version, the original Japanese version prevails.

Recruit is proud to announce a regional revitalization agreement with Gifu City, Gifu Prefecture, signed on July 4th, 2023. The agreement, aimed at promoting regional retention and employment, seeks to revitalize the region through collaborative efforts. As part of the company's efforts to create employment opportunities in numerous areas across Japan, this marks the 17th instance of cooperation with local governments and organizations and the third in Gifu Prefecture since signing a similar agreement with Kawaminami Town, Miyazaki Prefecture, in February 2020.

Background and Objectives

One of the main reasons for population decline is the declining birthrate and aging population. In addition, there is the migration of people to urban areas, which is attributed to various factors, including the deterioration of social conditions, a decreasing number of people moving into the area, as well as the outflow of the population due to better opportunities for higher education and employment in urban centers. The lack of viable employment options in rural areas has also contributed significantly to the outflow of the regional population, exacerbating the issue of population decline*1. One potential solution is to disseminate compelling information about available job opportunities so the region can better compete with urban areas and retain its population. This approach not only helps to address the problem of population decline but also contributes to the overall revitalization of the region.

Given the limited progress in the digitization of recruitment operations in small and medium-sized enterprises (SMEs) and regional areas, we believe that our Air BusinessTools, a business and management support service, and our expertise in human resources solutions can play a crucial role in promoting migration and regional settlement while contributing to the revitalization of the region. By leveraging our resources and know-how, we can help SMEs in the region to digitize their recruitment processes and attract talent to the area, which in turn can create new opportunities for employment and economic growth. We aim to support the regional revitalization of Gifu City by facilitating local business employment and contributing to the region's long-term sustainability.

*1 Reference for attributing factors: the Ministry of Internal Affairs and Communications “Survey Research on Current State of Regional ICT Utilization” 2017.

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Details of Implementation

We aim to improve the recruitment process for businesses in Gifu City by offering our AirWORK Applicant Tracking System (ATS) platform, a recruitment management service that enables businesses to easily recruit free of charge. This service includes creating recruitment websites and disseminating recruitment information, which will help increase job visibility in the area. We will also actively promote our services to businesses and provide support to improve their recruitment capabilities.
To help promote our activities, Gifu City will organize "Recruitment Improvement Seminars” and publicize the activities through PR magazine "Kouhou Gifu", etc.

Our ultimate aim is to revitalize the community and promote employment in the region by enhancing job information and opportunities.

List of Agreements Entered into to Date

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About AirWORK ATS Platform

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The AirWORK ATS platform is a recruitment management service that enables businesses to easily recruit free of charge. Business owners can create their own recruiting website in as little as five minutes and start hiring immediately after creating a job listing. They can also easily contact applicants directly from the site. Once a job is created, it is automatically posted to Indeed — the world's #1 job search engine*2 — allowing businesses to reach a large number of job seekers.

AirWORK ATS platform was launched in August 2018 and has been introduced in a wide range of industries, including food & beverage, retail, service, nursing care/welfare, construction, and transportation/logistics. We have received comments from users, such as, “We received more applications and were able to hire more people than expected, and it is free!" and "It is easy to operate and free, so we will keep using it.” Recruit will continue to support business owners to operate their businesses as they envision them and create stores that are uniquely their own.

*2 Comscore September 2022 total number of visitors

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Click hereTo an external site to read the original press release.