Creating innovation

Nurturing innovators

Recruit began in 1960 as an advertising agency specializing in job placement ads. Since introducing our new business model centered on newspaper advertising and the field of human resources, we have kept our operations up to date with the times and continually grown by creating new value for society.

Recruit Group's business model uses its solid relationships with clients and users to stimulate and meet their latent needs, increasing their ultimate satisfaction by providing new opportunities that bridge the gaps between these needs and what the market offers, thereby eliminating disatisfaction, inconvenience and anxiety.

Recruit Group believes that the entrepreneurial spirit and extremely powerful sense of responsibility of each employee support this business model and serve as the source of new value, in other words, innovation. It is part of our corporate culture for each of us to ask ourselves "Why are you here?" viewing this society in front of us. One of the characteristics of Recruit Group is that we provide young employees with a wide range of large-scale project opportunities depending on their enthusiasm and good ideas. Recruit Group, as "an arena" for mutually realizing each individual's potential, offers diverse opportunities for drawing out the entrepreneurial spirit and powerful sense of responsibility from our employees.

The RING program for submitting business projects

RING is a general term used to describe the various contests for new business projects within Recruit Group. It is an opportunity for embodying Recruit Group's management philosophy "Creation of new value," concurrently a precious opportunity for an employee to be able to make his/her own proposals for, and realize a new business. First started in 1983 under the name RING (Recruit Innovation Group), this annual program has helped produce many new businesses, including Zexy, Townwork, Hot Pepper, R25, and Jyuken Sapuri. With the launch of our new operating structure, the program has evolved to further energize each Group company by letting them hold their own new business contests.

Recognizing innovation companywide


Companywide award system for acknowledging innovative employees

ARINA, the All Recruit Innovation Award, is a Groupwide award recognizing innovations that have contributed to improving corporate value at a high level. Each year 10-15 Group employees are selected for the award.

Characteristics of recent award winner efforts include: addressing social issues and latent demand head on while thoroughly thinking through and investigating matters right from the root cause, applying new technologies and methods as well as the novelty of the theme itself, and realizing complete, high-level packages that have the potential to be developed in other businesses and areas as well as overseas.

Employees who brought about innovation in a wide range of areas have won ARINA

  • HELPMAN JAPAN: addressing the shortage of nursing care assistants
    This is a collaborative project being undertaken with the nursing care industry's biggest client, Kodansha. We are working to improve the industry's image to increase successful recruitment, and are also supporting the fostering of employee permanence and capabilities.
  • Jyuken Sapuri (currently Study Sapuri): overcoming the socioeconomic barriers preventing many high school students from taking university entrance exams.
    This is a low-priced online preparatory school that is expanding opportunities for students studying for entrance exams to take the classes they desire.
  • Salon Board: bringing convenience to the beauty industry
    By digitalizing slow-moving and inefficient reservation tasks, we are contributing to work load reduction and the expansion of reservation limits.
  • Natural Language Analysis: evolving the use of big data
    By combining multiple open sources, we have transformed unstructured big data into meaningful structured data, making analysis possible.


From 2008 to 2014, Recruit Group administered the Top Gun Award, which recognized achievements that led to indications of new business strategies generated through customer interactions.

Building on the Top Gun program, in 2015 we started Forum, a large-scale professional knowledge-sharing initiative. During Forum sessions, the latest highly novel and versatile initiatives are shared, aiming to create new value and accelerate individual profession growth across the entire Recruit Group. Forum topics have been selected from among four areas of expertise, and through TED-style presentations given by individuals and panel discussions that include external guests, knowledge is widely disseminated throughout the Group.

Forum: four areas of expertise

  1. Growth Forum (business development and improvement)
    Projects expected to contribute to continuous enterprise growth through the development of new products and services and the improvement of existing businesses
  2. Engine Forum (application of IT and other technologies)
    Projects that generate indications of future competitive advantage through the development and utilization of new technologies
  3. Guardian Forum (contributions to basic business operations)
    Projects expected to improve corporate competitiveness by strengthening the management and operational foundation of "people, things, money, and information"
  4. Top Gun Forum (client relationships)
    Projects that generate indications of new solutions and product development brought about through problem-solving related to customer interactions