Creating innovation

Nurturing innovators

Recruit began in 1960 as an advertising agency specializing in job placement ads. Since introducing our new business model centered on newspaper advertising and the field of human resources, we have kept our operations up to date with the times and continually grown by creating new value for society.

The Recruit Group business model uses its solid relationship with clients and users to stimulate and meet their latent needs, increasing their ultimate satisfaction by providing new services that bridge the gaps between these needs and what the market offers.

The Recruit Group considers the entrepreneurial spirit and powerful sense of ownership of employees as the base of its business model and source of its innovation. To foster both, we provide all employees with a wide range of opportunities to reach their full potential, under the banner of "empowered individuals, strong teams." Recruit's corporate culture encourages employees to take the initiative in responding to the needs of society. We make a point of giving young, ambitious employees with good ideas the opportunities they need to prove themselves on large projects.

The New RING program for submitting business projects

New RING is a general term used to describe the various contests for new business projects within the Recruit Group. First started in 1983 under the name RING (Recruit Innovation Group) and renamed New RING in 1990, this annual program has helped produce many new businesses, including Zexy, Townwork, Hot Pepper, R25, and Jyuken Sapuri. With the launch of our new operating structure in 2012, the program has evolved to further energize Group companies by letting them hold their own new business contests under the New RING brand.

Recognizing innovation companywide


Companywide award system for acknowledging innovative employees

ARINA, the All Recruit Innovation Award, is a Groupwide award recognizing innovations that have contributed to improving corporate value at a high level. Each year 10-15 Group employees are selected for the award.

Characteristics of recent award winner efforts include: addressing social issues and latent demand head on while thoroughly thinking through and investigating matters right from the root cause, applying new technologies and methods as well as the novelty of the theme itself, and realizing complete, high-level packages that have the potential to be developed in other businesses and areas as well as overseas.

Employees who brought about innovation in a wide range of areas have won ARINA

  • HELPMAN JAPAN: addressing the shortage of nursing care assistants
    This is a collaborative project being undertaken with the nursing care industry's biggest client, Kodansha. We are working to improve the industry's image to increase successful recruitment, and are also supporting the fostering of employee permanence and capabilities.
  • Jyuken Sapuri (currently Study Sapuri): overcoming the socioeconomic barriers preventing many high school students from taking university entrance exams.
    This is a low-priced online preparatory school that is expanding opportunities for students studying for entrance exams to take the classes they desire.
  • Salon Board: bringing convenience to the beauty industry
    By digitalizing slow-moving and inefficient reservation tasks, we are contributing to work load reduction and the expansion of reservation limits.
  • Natural Language Analysis: evolving the use of big data
    By combining multiple open sources, we have transformed unstructured big data into meaningful structured data, making analysis possible.


From 2008 to 2014, the Recruit Group administered the Top Gun Award, which recognized achievements that led to indications of new business strategies generated through customer interactions.

Building on the Top Gun program, in 2015 we started Forum, a large-scale professional knowledge-sharing initiative. During Forum sessions, the latest highly novel and versatile initiatives are shared, aiming to create new value and accelerate individual profession growth across the entire Recruit Group. Forum topics have been selected from among four areas of expertise, and through TED-style presentations given by individuals and panel discussions that include external guests, knowledge is widely disseminated throughout the Group.

Forum: four areas of expertise

  1. Growth Forum (business development and improvement)
    Projects expected to contribute to continuous enterprise growth through the development of new products and services and the improvement of existing businesses
  2. Engine Forum (application of IT and other technologies)
    Projects that generate indications of future competitive advantage through the development and utilization of new technologies
  3. Guardian Forum (contributions to basic business operations)
    Projects expected to improve corporate competitiveness by strengthening the management and operational foundation of "people, things, money, and information"
  4. Top Gun Forum (client relationships)
    Projects that generate indications of new solutions and product development brought about through problem-solving related to customer interactions